I'm a big believer that competition and "coop-etition" are good for business.  First, what does "coop-etition" mean? To me it means that companies like mine have various skillsets and niches.  If you look at my Services page you'll notice that tmc13 offers a lot of different options surrounding "Web", "Traffic" and "Conversion".  There are (15) different options and many more sub-options that when combined in some variation (and with good execution) will result in positive outcomes for my clients.

It's circa 1986 and I'm at the University of Florida and taking "Advertising 101".  It's my first class and I still remember (amazingly) after all of these years being taught that despite the millions and millions that any particular advertiser might spend, the most effective form of advertising will always be "word of mouth".