My logo has "eBusiness" in it for a reason. Part of our job is to help drive Traffic to your web assets, but part of our job is also to assist when needed with how to best manage this traffic so that it can Convert to revenue and profit...
Let me begin by giving public kudos to a friend, colleage and peer from my Belo Interactive days (2000-2003), Vic Savelli. Please follow him on twitter: @vsavelli (he has many great insights and I highly recommend the follow)