Should you outsource Social Media?

Submitted by tjweyer on Wed, 2011-10-12 10:02

This is an interesting topic...  if you type the title of this blog post into your favorite search engine you'll get a lot of varying opinions.  The answer (IMHO) is most of the time "YES" and some of the time "NO".  Here's what I mean:

Understand what you are measuring and why

Submitted by tjweyer on Thu, 2011-09-08 10:42

"KPI" is one of many, many acronyms in the business world and stands for Key Performance Indicator.  In English it basically means what a company must measure to attain goals.  It's harder than you might think to determine what those are...  It must be quantifiable and it absolutely must be measured.

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