I'm a big believer that competition and "coop-etition" are good for business.  First, what does "coop-etition" mean? To me it means that companies like mine have various skillsets and niches.  If you look at my Services page you'll notice that tmc13 offers a lot of different options surrounding "Web", "Traffic" and "Conversion".  There are (15) different options and many more sub-options that when combined in some variation (and with good execution) will result in positive outcomes for my clients.

"KPI" is one of many, many acronyms in the business world and stands for Key Performance Indicator.  In English it basically means what a company must measure to attain goals.  It's harder than you might think to determine what those are...  It must be quantifiable and it absolutely must be measured.