I'm a big believer that competition and "coop-etition" are good for business.  First, what does "coop-etition" mean? To me it means that companies like mine have various skillsets and niches.  If you look at my Services page you'll notice that tmc13 offers a lot of different options surrounding "Web", "Traffic" and "Conversion".  There are (15) different options and many more sub-options that when combined in some variation (and with good execution) will result in positive outcomes for my clients.

I had an interesting conversation with a prospect earlier today that prompted me to write this blog post...  this business owner is utilizing an external company to facilitate some of the same types of offerings that tmc13 does (SEO, SEM-PPC, etc).  But because of lessons learned in the recent (dramatic) drop in our economy; he was very concerned that too much reliance was being placed in an outside company for such a core aspect of his business (driving leads).  In other words - no leads = no business = reductions in force, etc, etc,

"KPI" is one of many, many acronyms in the business world and stands for Key Performance Indicator.  In English it basically means what a company must measure to attain goals.  It's harder than you might think to determine what those are...  It must be quantifiable and it absolutely must be measured.