No, I didn't coin the phrase that I used as the title of this blog post...  A friend of mine tweeted a link to the following graphic and I thought it did a really good job of explaining what I try to explain to clients and potential clients.  Here's a link to the original post:  www.is.gd/cQ8zfZ  (Infographic: Why Content for SEO?, by Search Engine Land Infographics)

This is an interesting topic...  if you type the title of this blog post into your favorite search engine you'll get a lot of varying opinions.  The answer (IMHO) is most of the time "YES" and some of the time "NO".  Here's what I mean: